MotoHead is the UK’s fastest-growing off-road media brand with our unique free magazine App that features a monthly magazine, plus our website and allied brands 2-Stroke Festival and GoRaceMX on social media channels, Facebook, Twitter, Instagram and YouTube.
Since launch at the Dirt Bike Show in November 2016 until the end of January 2022:
- MotoHead’s magazine App has been downloaded by 17,000 users, 80% from the UK.
- MotoHead’s website is now up to 66,500 unique users monthly, 60% UK, 16% USA.
- On Facebook, MotoHead has 68,000 followers, 2-Stroke Festival 141,000 , GoRaceMX 7500 and other associated Facebook pages a total of 14,000 so we have a total reach of over 200,000 core off-road fans with the highest engagement of any UK media.
- A total of 50,000 followers on Instagram, 23,000 on Twitter
- Since launch our YouTube channel has 29,900 subscribers had 13.5 million views with individual videos viewed up to 2.68 million times.
This amazing growth is all organic – from attracting dirt bike fans who appreciate and engage with our content and share it. We have not paid for any adverts or social media coverage in order to make outrageous claims about audience size. Our industry-best engagement levels on all platforms shows we’re proving the content off-roader want, trust and keep coming back to.
We’ve been concentrating on a core audience, focusing on real-world bike tests, products and useful information as well as racing. And our App is already out-performing the old Moto Magazine App, proving that the off-road community is finally embracing the digital market. MotoHead is seeing no signs of slowing down.
With the App we can offer the usual ‘page’ style advertising and we can now also offer a direct link of your choice embedded into the content so people can ‘shop’ directly from the feature. For example we can add performance or cosmetic parts to the new fresh product section with the link embedded and even in the long-termer bike section.
To expose your brands to our growing audience, we offer a range of packages. But contact us for a bespoke package to suit your needs.
We now offer exposure vis our partner site GoRaceMX.com, where off-road riders book in to race or ride. In the past year GoRaceMX.com has had:
194,766 sessions with the average session duration 2min 47secs and a total of 729k page views.
These are all active riders looking to find events to enter. Last year 20,000 riders accessed the site and we can offer advertising or direct email targeting to them.
MotoHead:
A Home Page Take Over gives the ultimate in impact
£1600 per month (based on 12 month commitment)
– 1 App full page ‘Advert’ per month
– 1 week Home Page Take Over per month
– 1 banner or MPU web advert for the duration of contract
– 2 x Product ‘shop’ items per month in review section in App
– 4 x Video reviews on MotoHead YouTube/Facebook Live stream
Added Value:
-Social promotion across social channels
-Product testing and editorial reviews
– Press release information on website and App
-Test rider promotion
£1200 per month (based on 6 month commitment)
– 1 App full page ‘Advert’ per month
– 1 week Home Page Take Over per month
– 1 banner or MPU web advert for the duration of contract
– 2 x Product ‘shop’ items per month in review section in App
Added Value:
-Social promotion across social channels
-Product testing and editorial reviews
– Press release information on website and App
-Test rider promotion
£600 per month (based on 6-month commitment)
– 1 App full page ‘Advert’ per month
– 1 x Product ‘shop’ item per month in review section in App
Added Value:
-Social promotion across social channels
-Product testing and editorial reviews
– Press release information on website and App
-Test rider promotion
Special three-month “Splash” promotion – ideal for giving a brand a big push, a new launch:
£2500 for a three-month package
– 1 App full page ‘Advert’ per month
– 1 x Product ‘shop’ item per month in review section in App
Added Value:
-Social promotion across social channels
-Product testing and editorial reviews
– Press release information on website and App
-Test rider promotion
Web and mobile only: £300 per month
– 1 banner or MPU web advert for the duration of contract
Added Value:
-Social promotion across social channels
-Product testing and editorial reviews
– Press release information on website and App
For more information please email dave.willet@motoheadmag.com