Bridgestone is ramping up its association in motocross after agreeing to become a main sponsor of the 2018 Apico 2-Stroke Rookie Class. The event, which debuted on the motocross calendar for the first time last year, will feature three separate rounds in at different locations across the UK, and theBridgestone has agreed to put its name alongside it.
The Apico 2-Stroke Festival kicks off at the popular Marshfield track near Bath on June 16-17 before heading up to the new Ironworks track in Middlesbrough on July 7-8. The third leg of action then takes place at Sellindge in Kent on August 4-5.
Bridgestone was attracted to the festival as it prides itself on the classic old-school style of racing, which appeals to all categories of grassroots competition, featuring Pro, Beginners, Evo and Modern classes. Bridgestone has agreed to be a title sponsor of the rookie class.
The partnership supplements a high-profile presence in motocross for Bridgestone, with a title sponsorship of the Bridgestone British Masters MX Championship already generating headlines, along with individual sponsorships of a clutch of talented riders.
Bridgestone’s association with the Apico 2-Stroke Festival will allow the company to champion its Battlecross X20, X30 and X40 tyres, which many riders will compete on and will also be available to purchase on the day.
This bespoke range of motocross products is widely viewed as indispensable amongst competitors, with different compounds and tread patterns specially designed for the varied surfaces that riders compete on. The X20 (softer ground), X30 (medium) and X40 (hard) products help to boost confidence when entering and exiting corners at speed, whatever the racing line.
Bridgestone’s motorcycle product manager Gary Hartshorne said: “We were extremely impressed by the success of the inaugural Apico 2-Stroke Festival in 2017, which really caught our attention. When the opportunity arose to play a part in the 2018 festival, we were only too pleased to get involved. We have gradually ramped up our involvement in motocross to get to this point, where we now boast a presence with one of the most competitive series in the calendar. We have combined this with individual sponsorships of some of the UK’s most talented riders, who have secured dozens of national titles between them.
“We boast an exceptional range of Battlecross tyres and seeing young riders achieving great things in the sport on our tyres is the best reward for us.”
For more information about Bridgestone’s motocross products, visit www.bridgestonemx.co.uk
Check out what’s going on at the Festival in 2018.