Dirt Store has increased its commitment to British MX in 2025 by becoming the title
sponsor of the MXGB-TV live stream. This partnership will mark a historic moment for the
ACU British Motocross Championship by bringing the action directly to viewers globally
and further expanding the appetite for British Motocross. The partnership will extend the
sport’s reach and enable MX fans worldwide to access the action and unparalleled
coverage of the championship, wherever they may be, via their smart device.
Dirt Store has been created by riders, for riders and the team are passionate about off-
road racing and understand the vital role the British Motocross championship must play
within the sport.
“It is paramount for the sport to evolve, and we recognise the necessity for progression
within the ACU British Motocross Championship. We understand the importance of
putting our riders in front of a global audience and are delighted to be working with Paul
and the MXGB-TV team in 2025,” said Nick – Dirt Store. “This is a brilliant opportunity for us
at Dirt Store to grow together with MXGB, and the partnership allows us to engage
existing fans while drawing in new supporters to the sport whilst at the same time
supporting the country’s talent and giving our riders the exposure they deserve.”
This collaboration represents the first time in history that the British Motocross
Championship has committed to live streaming and is another positive move for the ACU
British Motocross Championship following the announcement of FREE series registration
for the 2025 season. Paul Irwin – Series Director, emphasised, “Live streaming is crucial for
reaching the next generation of fans. With YouTube being the second largest search
engine, we are excited about the potential to connect with audiences who are
increasingly consuming content online. The number of hours people spend engaging
with connected TV platforms is growing yearly, and we want to harness that momentum
for the sport. With Dirt Store stepping forward as the title sponsor for MXGB-TV, we can
push forward and progress the sport.”
Follow the ACU British Motocross Championship’s social pages for all the latest updates
and further announcements as they gear up for the 2025 MX season.